Women want a personal engagement ring not an expensive one
New research suggests a shift in how women approach one of the most traditional luxury jewellery purchases, with 75% saying they want an engagement ring to prioritise personal meaning over size or value. A study of 1,353 UK women carried out by 77 Diamonds* found that 75% say they would prioritise a personalised engagement ring over a larger or more expensive diamond. What seems to stand out is not a complete rejection of convention, but rather a rebalancing and reassessment of value. 59% of women say their preference still leans towards traditional ready-made ring designs, and only 11% want an entirely custom-made piece But the emotional drive behind preferences and purchasing decisions does appear to be changing with 30% expressing a desire for rings that carry additional meaning through small modifications, engravings or design adjustments.
