Wedding floral trends for 2024

Wedding bouquet in white and green tones Credit: Nikki Gibson

Bloom & Wild florist, Emma Forsey, presents a vision of floral enchantment that goes beyond the ordinary. From local blooms and wild meadows to bold colour clashes and the evolution of AI, here's what to come in 2024 for wedding blooms.

Locally sourced blooms
Local flowers have been getting the love they deserve in the wedding scene, and it looks like they're going to be the go-to choice for UK weddings in 2024. More and more couples are valuing the eco-friendly element of homegrown blooms, appreciating the chance to support local flower growers. British flowers aren't just a trendy word anymore; they're becoming a significant and lasting part of the wedding flower industry.

Cyber lime and Fondant pink
Pantone recently announced its 2024 colour of the year: Peach Fuzz, a shade that's been popular in traditional wedding bouquets for decades. But we're anticipating a new trend for the year that'll feature the contrasting hues of Cyber Lime and Fondant Pink. The combination of delicate pastel pink flowers with accentuated lime-coloured foliage, within a relaxed and airy arranging style, is sure to be a hit, with a growing demand for this colour combination picking up for florists and couples.

Minimalist flower meadows
Recreating wild, unmanicured meadows brimming with a mix of flowers, grasses, and foliage has been trending in wedding floristry for a few years now, and is a look set to evolve for 2024. The result is a setting that exudes both natural charm and sophistication, making it an ideal choice for couples seeking a minimalist yet impactful look for their wedding flowers. Bonus: This style keeps blooming long after the wedding, making it a great choice for couples tying the knot close to home.

Artificial Intelligence in inspirational wedding design
AI has been rapidly taking the spotlight in various industries, and 2023 has shown that the wedding flower business is no exception.The integration of AI into wedding design is happening gradually, promising a surge of creativity and innovation. AI brings the capability to discover fresh, awe-inspiring designs that consider trending combinations (or find new ones). Moreover, it's poised to reduce waste by enabling florists to envision potential bouquets and floral designs for couples, without the need for physical stems. Get ready to witness what was once thought to be beyond the realm of imagination seamlessly transition into reality.

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