Rituals opens new luxury wellness store at Highcross Leicester

Luxury beauty and wellbeing brand Rituals has opened a new store at Highcross Leicester, offering shoppers an immersive experience into Rituals’ signature range of luxurious bath, body, and home products designed to inspire moments of mindfulness and self-care in everyday life. It’s the perfect product to prepare for weddings, both physically and emotionally.

Highcross is a vibrant and contemporary setting that attracts a diverse blend of local residents and out-of-town visitors. The new store will reflect Rituals’ sensorial and holistic retail concept, designed to engage customers through rich storytelling and wellness-focused experiences. Michelle Menezes, Centre Director at Highcross Leicester, says, “At Highcross, we’re not just about providing a shopping location, we’re curating experiences. Rituals offer something new and exciting, going beyond everyday transactions to encourage visitors to slow down, reconnect, and find moments of peace in their daily routines. It’s a fantastic addition to the centre and reflects the high-quality brands we’re proud to welcome to Leicester.”